There are some logos out there that define their respective companies and products. You know it… Apple, McDonald, FedEx, Google, LG, Nike and more. They are iconic and recognized by the majority. And, of course, they are valuable to an extent that can justify even ridiculously high price of the products.
This is why investing in your brand’s logo is so important… more so today than ever when competition in nearly every niche is quite high and there are only a handful of ways how you can outdo your better competitors.
Now, of course, doing this is easier said than done. It requires sufficient time, proper marketing strategy and, most importantly, the right kind of logo design. To help you with the last part, here are two very important things you can learn from the world’s most popular logos:
1. Your logo should grow with your company
Your logo doesn’t necessarily have to be the “perfect” version. it just have to be scalable. Almost all popular logos have changed and got refined, over the course of their existence, along with the company’s changing brand image and goals.
Apple is a very popular example here. In 1997, the bitten apple was of rainbow color. Today, after many changes, it is pitch black.
So, don’t try to get the first version of your logo “perfect”. It’s not always possible. To that, you will end up wasting a lot of time and money on it.
Your company, just like humans, would grow and evolve over the years and decades. And so would (read: should) your logo. While the fundamentals of the logo design would remain the same, it’s essence would see minor and continuous changes per the changing goals, principles, and image of your brand.
Hire a custom logo design company and start with a good design. And then improve it as your company progresses.
2. Logotype isn’t such a bad idea
There’s this general perception among many that logotypes are too simple and non-creative to be called as good logos. Of course, it’s not true.
There are countless globally renowned brands that have texts/words as their logo. Coca Cola, eBay, FedEx, Walt Disney, Gap, HP, Colgate, Subway, and so much more.
So, don’t completely ignore logotype. It’s a great option. And if it makes sense, you should definitely opt for it. In fact, it has many benefits.
Foremost, such text-based logos are quite simple. And this is the key to have a lasting impression on the target audience. In addition, such logos also put your brand name upfront and very clearly, which significantly helps your marketing efforts. Meaning, such logos are easily marketable and they deliver much higher returns even in the short-term period.
These are two very important things you should learn from the world’s most famous logos.
Of course, if you’re in learning, there’s a lot to learn. Like, don’t play with too many color schemes, and have a meaning behind the design. And then, yes, get the logo designed by the right person. You don’t want to hire someone who offers the best wedding card designs to concept your brand’s logo. You need to hire the right custom logo design company who offers dedicated service and has a proven track record.