Sure, you can use online tools like Canva and Logaster to have your own DIY logo design. However, it isn’t necessarily a very good idea… Not at least if it’s a logo of your company that you’re dreaming to scale in the coming months and years.
A logo is much more than just a design that accompanies your brand name on social media. If invested in well with effective marketing strategy, your logo can become an ultimate recognition of your business, instilling in it the trust value.
This is why having a unique, thoughtful and personalized logo design is so very important for businesses. And this is why Do-It-Yourself isn’t the right choice. While the free tools may help you connect lines and sprinkle colors, would the result be as good as the one delivered by the best logo design company USA based? Likely not!
If you’re going the DIY-way with your logo design, understand these cons:
1. It won’t be unique
Thousands of business owners, just like yours, are using the same tools and templates. There’s a good chance that your design would be similar to theirs. And this kills your brand exclusivity.
2. The concept might not be good
A lot of brainstorming goes into coming up with thoughtful and meaningful logo design concepts. Unless you’re a designer yourself, this is going to be extremely difficult. Just connecting two dots with the initials of your brand name doesn’t make it “meaningful”.
3. Quality would be poor
In any parameter, from personalization to color-scheme, DIY logo designs are usually poor in quality vs. the ones from professional designers and illustrators.
These are some of the big cons of designing your brand’s logo yourself.
Instead, if you hire an affordable logo design USA based company, you get a premium design that’s attractive, meaningful and scalable.
So, before you decide anything, take your time to think thoroughly.