“Everything is designed. Few things are designed well,” said Brian Reed.
And so very true!
While you can certainly design a logo for your brand using all the free DIY tools available online, you need to invest a lot of time and money if you’re looking for class and quality. After all, logo is much more than just texts and some squiggly lines. It represents your brand, it tells about your story. And if invested in well, it can become an ultimate USP for your business that drives you more sales. There’s a reason Apple products dominate the market even when not necessarily being the best in the category.
So, the punch line is quite simple: if you want to grow your business, you must have a great logo.
Now, of course, having a perfect logo for your brand is easier said than done even when you have the best logo design company by your side. It requires a lot of thoughts, creativity and, most importantly, authenticity.
Here are two important things you must consider when coming up with a logo design idea:
(i) Your company’s culture
You don’t want to convey a hip and innovative message through your logo when everyone in your company compulsorily wears suits and ties. Or, you don’t want to show through your logo that you care about the customers when, in fact, your internal operations is entirely and unapologetically sales-oriented.
Authenticity is attractive. If you’re authentic in your representation, people will trust you more. And this will eventually make the biggest difference for you in the long run.
(ii) Your brand’s story
Why do you have a monkey in your logo? Why the design is so dark? Why is that smiley positioned at the very bottom?
Your brand has a story. Your logo design must convey and complement that story. It only makes sense if you want to be build trust and invest big in branding. Every part of your logo must symbolize your brand’s story, ideas, values, and goals.
Nothing can beat meaningful logos.
These are two very important things you must keep in mind when coming up with your logo design idea. Have your teamwork along with the best logo design company USA based to brainstorm the right ideas. Your logo is important for your brand’s sustainability. So, it’s crucial that you’re careful right at the first stage, which is designing it.